Concept | Design | Product

A new look at women’s tailoring.

From Dior to The Row, tailoring has shifted from rigid structure to quiet confidence — clean lines, thoughtful proportion, ease.

Some of the most powerful references sit beyond the runway.

Think Yves Saint Laurent through the lens of Helmut Newton — precise silhouettes and an unmistakable sense of presence.

In hospitality, these art-meets-fashion memories often become the starting point for employee fashion direction. Not literal, but instinctive. Tailoring that communicates confidence before a word is spoken.